Notes from the studio
On craft, on process, and on the boring parts.
Field notes — not thought leadership. Things we learned by getting them wrong first.
- 01On Editing
On culling: narrowing thousands of frames to the keepers
The rules we run on every shoot: blur, closed eyes, near-duplicates. And the one call we never hand off to a rule.
- 02On Delivery
On delivery: four aspect ratios from one master
How a single 6K master becomes YouTube, TikTok, Reels, and broadcast deliverables in one deliberate pass, and where the pass stops and a person starts.
- 03On the Studio
The privacy promise: what we never send to a third-party
A running list of every place a client's footage could leak, and the architecture decisions that quietly close each one off.
- 04On Post
On the cut: editing long-form from the transcript
The transcript-first workflow that moves long-form interview cuts from days to hours, and the caveats that keep it honest.